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Mar 22, 2025
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2009-2010 Undergraduate Studies Bulletin [Archived Catalog]
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MKTG 465 - Marketing Strategy and PlanningCredits: 3
Management of marketing organizations and integration of functions, with emphasis on planning and designing strategies and applying tools and techniques for problem solving and decision making.
Prerequisites
MKTG 350, 352, and senior standing
For marketing majors only
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